in Taupo

The tastiest shop in Taupo

Our fudge is pure deliciousness handcrafted in Taupo, New Zealand. Shop your favourite flavours online, plus many more in store.

Gluten free

Most of our delicious fudge is gluten free, but some flavours have biscuits and other tasty delights added. If you have any allergies or dietary requirements, we’ll be happy to help you find the ones that suit you best.

Handcrafted with love

Our delicious fudge is made daily in our little shop by our expert fudgetarians. If you have any flavour favourites you’d like to see in our shop, like 'Fudge It Taupo' on Facebook and leave us a comment.

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Fudge flavours galore

We take our fudge seriously, but we also like to have a little fun with it: Our fudgetarians love thinking up new and exciting flavours to bring to your bellies – we offer over 50 delicious flavours and more coming. Keep your eye out for new flavours weekly!

Shop online
The Fudgetarian’s Workshop
How it all began

It all started when two couples, whose jobs in tourism were affected by COVID, thought 'Fudge It', let’s start the tastiest shop in Taupo: a fudge shop. In September 2020, Fudge It was officially opened in the heart of Taupo's town centre, inside YOU Travel on 40 HeuHeu Street. Come on in and let our passionate fudgetarians help you find your perfect fudge.

Corporate Gift Ideas

Birthday Party Favours

Holidays and Special Occasions

Dessert Platters

Gift Boxes

Online shopping

Customer feedback

"Amazing fudges made in front of my eyes"

– Graham F.

The price of deliciousness

1 piece Approximately 100g of deliciousness $6.50
2 pieces Because one is never enough $13.00
3 pieces "Please, Sir, can I have some more?" $19.50
4th piece Why three when you can have the 4th for free? FREE
5 pieces I promise, it's not for me, I have a big family $26.00
6 pieces Bring it on! $32.50
7 pieces We can do this... $39.00
8th piece Oh, FUDGE IT! FREE

Please note, our fudge is made on site and may contain traces of nuts and gluten. The 'Buy 3 Get 1 Free' discount is only available for individual fudge pieces of 100g.