Featured products

View all

Savor the finest fudge in Taupo!

Our fudge is pure deliciousness handcrafted in Taupō, New Zealand. Shop your favourite flavours online or at the Taupo Sunday Market!

  • Gluten free

    Most of our delicious fudge is gluten free, but some flavours have biscuits and other tasty delights added. If you have any allergies or dietary requirements, we’ll be happy to help you find the ones that suit you best.

  • Handcrafted with love

    We make all our fudge in Taupo with the freshest ingredients.

    Go To Our Facebook Page

    Go To Our Instagram Page

    Go to Our TikTok Page

  • Fudge flavours galore

    We take our fudge seriously, but we also like to have a little fun with it: Our fudgetarians love thinking up new and exciting flavours to bring to your bellies! Watch this space for new and limited fudge flavours!

    Shop Online 
1 3

THE FUDGETARIAN’S WORKSHOP

How it all began

It all started when two couples, whose jobs in tourism were affected by COVID, thought 'Fudge It', let’s start the tastiest shop in Taupo: a fudge shop. In September 2020, Fudge It was officially opened in the heart of Taupo's town centre, inside YOU Travel. The business was sold in Summer of 2024 and the new owner now proudly serve their finest fudge from Taupo Sunday markets and online. Come visit us and let our passionate fudgetarians help you find your perfect fudge.

  • Corporate Gift Ideas

  • Birthday Party Favours

  • Holidays and Special Occasions

  • Dessert Platters

  • Gift Boxes

  • Online shopping

CUSTOMER FEEDBACK

"The tastiest fudge! Creamy, rich, and melts in your mouth, delivering a blissful burst of sweetness with every bite."

– Michelle F.

The price of deliciousness

1 piece Approximately 100g of deliciousness $7.00
2 pieces Because one is never enough $14.00
3 pieces "Please, Sir, can I have some more?" $21.00
4th piece Why three when you can have the 4th for free? FREE
5 pieces I promise, it's not for me, I have a big family $28.00
6 pieces Bring it on! $35.00
7 pieces We can do this... $42.00
8th piece Oh, FUDGE IT! FREE

Please note, our fudge is made on site and may contain traces of nuts and gluten. The 'Buy 3 Get 1 Free' discount is only available for individual fudge pieces of 100g.